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SUZUKI COFFEE
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Suzuki Coffee Co., Ltd.

Crazy Branding
& Good Life

MESSAGE

Providing a rich LIFE STYLE to people through coffee.

President & CEO : Shunsuke Sato

In recent years, consumer values ​​and needs have been changing and diversifying. Coffee is also attracting attention in various scenes, including convenience store coffee and third wave (third coffee movement). Why coffee now? Please try to imagine. Wake up in the morning, spend time with your lover at the cafe, and relax between work. Isn’t “relaxation” or “happy moment” always snuggled up in such a “scene with coffee”? In other words, coffee is not just a “drink” but a sure “existence” that contributes to your GOOD LIFE. That is why it is meaningful that we work seriously, “It is an indispensable thing in the present age.” Suzuki Coffee Co., Ltd. has been 50 years since its establishment. Together with our customers, we will continue to provide “richer LIFE for people through coffee” on the regional stage.

MANAGEMENT POLICY

Thoughts on “CRAZY BRANDING”

“CRAZY” generally has a negative image. However, it also has positive implications, such as “deviation”, “enthusiasm”, “get crazy”, “great”, “awesome”. Suzuki Coffee Co., Ltd. wants to spread this element in sales, products, services, and all contents to build a better “CRAZY” relationship with customers.

MANAGEMENT POLICY

MANAGEMENT POLICY

Management philosophy

  • Mission

    We will maximize the individuality and creativity of all our employees to pursue a society where we and our customers can experience happiness both physically and mentally.

  • Will

    Contribute to the development of food culture based on coffee and aim to realize a rich and vibrant society.

  • Values

    Challenge the changing times and act as a creator of new value.

SUZUKI COFFEE

Company name Suzuki Coffee Co., Ltd.
President and CEO Shunsuke Sato
Head office 1-4-4 Ryugashima, Chuo-ku, Niigata City, Niigata Prefecture
– Phone / Fax 025-249-7400(Fax.025-249-7080)
Nagaoka office 3-8-21 Sanwa 3-chome, Nagaoka City, Niigata Prefecture
– Phone / Fax 0258-33-2551(Fax.0258-35-2988)
Founded August 1963
Established June 1979
Capital 20 million yen
Employees 60 people
Business Area Processing and sales of coffee and tea, and sales of food materials and equipment

◯GEIGI COFFEE

Niigata Furumachi Geigi × SUZUKI COFFEE

◯YUKIMURO-COFFEE

A flavor only from Japan’s Snow Country, refined by the magical power of snow storage.

Coffee that can only come from Japan’s Snow Country—a smooth, flavorful blend from stringently selected beans slowly snow-aged in “Yukimuro”.

Winner of the 2015 Minister’s Award of the Ministry of Agriculture,Forestry and Fisheries

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